Audience Research...

Audience Engagement - 
To get the audience engaged with the move opening we could use a popular or memorable song that when the audience think of the song they could relate it back to the film. Furthermore using well known actors could also get the audience more engaged to our film opening. Finally using different or memorable camera techniques should engage the audience as the camera shot should please and remind them of the film. 


Audience Expectations - 
The expectations of this movie opening should mainly be based around building tension as the theme "horror" is based around building suspense. Furthermore the movie opening should scare the audience or make them jump as once again the theme of "horror" suggests this to happen at some point. In addition to this, the audience could expect to feel uncomfortable or shocked by the viewings they're about to encounter with the film as any horror film can be unexpected. 


Audience Foreknowledge - 
The audience should know before what certificate the movie is and this should prepare them a little for what they see during the film. For example: If the certificate is an 18. The viewer can expect to see scene's of: sex, drugs, gore, harsh language and possibly uncomfortable scene's. Where-as if the certificate is 12, the viewer can expect scene's of: Some harsh language, light sex scene's and some mild violence. Finally as the viewer should know, the theme would be horror, so they should know that they should feel tension and scared during the film.


Audience Identification -
 If the audience likes the theme of horror then they should be able to relate to the tension and uncomfortable scene's or text. For Example: in the film "Paranormal Activity" using the message at the beginning of the film creates a dark and uncomfortable feeling that puts the viewer on edge however if they enjoy horror films then they should like the idea of making the viewer feel uncomfortable.