Set Design -
Having the right set design is critical to creating a horror movie and setting the scene. The director would want to make the setting; believable and historically correct. A perfect example for this would be the film "Sweeney Todd: The demon barber on Fleet Street" as the setting and all the props involved would have to be historically correct and believable to the audience watching.
For example in this picture the use of the old "barber chair" is historically correct and also links in the with story of Sweeney Todd.
Lighting -
The lighting effect is essential to creating mood and atmosphere in a film. Lighting can distinguish between night and day. It can also create the mood for scene just like in the film "Se7en" the lighting is quite dark and cynical.
Space - Depth of the scene can make the finished product seem like as if the scene is bigger or smaller than it actually was/is. Size of the place your shooting is important as if you need to shoot a busy scene in the middle of london, you don't want to shoot it in a small park or road somewhere as you wont be getting the same effect as it would be in the main city centre. Proportions of the setting and/or objects.
Costume - Clothes of the actor would have to be the same in every shot; unless there is an obvious costume change which should be shown in the scene; if this rule is broken then the viewer could get confused and not fully understand what is going on in the scene. Keeping with costume the props that are used in the scene will be essential, if the actors use different props then this may also confuse the viewer. For example if the actor was eating a doughnut with yellow icing and took one bite out of it, then in the next shot the actor had a red icing doughnut which was nearly fully eaten, this would confuse the viewer (if they notice it.) Here's an example from 'Back To The future':
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